Program News
BusinessMedia Center assists with seatbelt and booster
seat safety program
This fall, in an effort to promote safety on Tennessee's
roadways, the TTU BusinessMedia Center is partnering with the
Tennessee Road Builders Association (TRBA) to promote seatbelt
and booster seat safety in Tennessee's elementary schools. The
statewide program is being developed by the TRBA Ladies
Auxiliary led by President Carol Coleman and the Tennessee
Transportation Development Foundation, a non-profit group
established by TRBA.
To enhance safety education, the BusinessMedia Center is
developing an interactive Website, educational materials, such
as bookmarks and posters, a comprehensive media campaign, and
a safety education presentation featuring a life-sized,
costumed Ollie the Otter safety mascot and an orange and white
construction-site barrel representing Ollie's home. An online
class is being designed to educate and mobilize "Tennessee
Volunteer Seatbelt Safety Advocates" assisting in the
state-wide implementation.
Tennessee law requires all children under 4-feet-9- inches
to ride in a booster seat. The TRBA safety program is being
developed to teach children and their parents about the law,
to stress the importance of using booster seats and seatbelts,
and to raise awareness of highway construction areas and
worker safety. The fully-costumed Ollie the Otter character
will visit schools and play an integral role in the
educational program.