Marketing

Flowchart pdf_icon_sm of the course requirements leading to a Bachelor of Science in Marketing.

Career Opportunities

Advertising/Public Relations
Account Executive: Serves as the link between clients and the ad agency; acts as a business manager for accounts; does marketing planning, coordinates advertising plans, helps with new business acquisition.

Copy writer: Writes copy for printed and broadcast ads, catalogs, and direct mail.

Media Buyer/Planner: Selects media advertising; buys media time and space; negotiates price and position of ads, conducts media tests.

Sales Representative: Handles advertising sales for a newspaper, radio/TV station, or magazine.

Sales Management
Sales Representative: Represents a company’s products and/or services to clients in a designated area or territory; makes sales presentations; handles orders and accounts.

Marketing Research
Research Assistant, Data Analyst, Account Executive: Conducts studies of consumers and their buying habits; prepares surveys; writes research reports; computerizes statistical analysis.

Product Management
Product Manager: Determines the objectives and marketing strategies for an individual product or product line. Sets prices, develops advertising and sales promotion programs and works with sales representatives in the field.

Placement Opportunities

Career opportunities are many and varied for marketing graduates. Tech graduates currently work for the organizations listed plus a variety of other industries.

  • * Pepsico
  • * Xerox
  • * Frito-Lay
  • * Oscar Mayer
  • * Eastman Kodak
  • * IBM
  • * Quaker Oats Company

Salary Information

The national average yearly salary for students graduating in the curriculum of Marketing is $42,053. Salaries my vary by region.

(Source: National Association of Colleges and Employers, Summer 2008.)

What is Marketing?

Almost a third of the U.S. work force is employed in a field related to marketing. College graduates combining a marketing specialty with broadly developed management skills find particularly strong career opportunities available.

Marketing majors receive a strong general education that includes accounting, economics, corporate finance, production management, business communications, and management information systems.

You can also receive more specialized instruction in areas like advertising management, marketing research, customer service, price analysis, product management, sales and sales management, and retail management.

Marketing personnel require excellent interpersonal skills, computer skills, and a creative and innovative spirit.

Get Involved!

Marketing Club

Advisor: Dr. Julie Pharr

Email: This e-mail address is being protected from spambots, you need JavaScript enabled to view it

The Marketing Club is a service organization open to all marketing majors and business students. The Club focuses on career development and job placement in the marketing field. Recruiting occurs in the fall, however, students may join the club at any time. Activities include monthly meetings, guest lectures, fund-raisers, participation in National Marketing Week, and various social events. The Marketing Club has won numerous international honors for business scholarship as well as club activities from the professional division of the American Marketing Association.

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