Journalism SACS Outcomes

Options:

  • News Editorial
  • Public Relations

Catalog Program Description:

The English-Journalism curriculum is designed to prepare students for a variety of employment opportunities in the communications professions, primarily in the print media and public relations. The program stresses practical experience. The student newspaper, yearbook, and radio station, and the regional educational television station are utilized extensively in connection with class work, and students are encouraged to participate in the internship or co-op program.

Program Outcomes:

  1. Establish a Department of Communications at TTU with accreditation by Association for Education in Journalism and Mass Communications.
  2. Hire two additional Journalism faculty to increase program enrollment and course offerings.
  3. Improve the visibility of Journalism and Mass Communications study at TTU.
  4. Revise the English-Communication curriculum to include a concentration in Speech.
  5. Update technology available to majors to maintain currency in academic and workplace practices.

Assessment/Results:

The program is assessed every five years by external review. All outcomes are generated and monitored by the program faculty.

  1. The department faculty have approved this change in principle. External reviewers have mentioned the autonomy of the Journalism program as a key to its growth. Starting 2005-6, as a prelude to establishing a new department, distinct governance divisions in English and Communications were established, and the department's name was officially changed from English to English and Communications. New curricula are in process of development (see 4 below).
  2. A new Journalism position has been requested in the past several hiring cycles, and will also be requested for 2006-2007.
  3. The department's name was changed to emphasize its Communications areas, including Journalism and Mass Communications.
  4. The current BS program will be renamed, and a proposal for a new Speech concentration is pending. The preliminary "letter of intent" required by TBR has been approved.

Learning Outcomes:

  1. Students should have the knowledge to write for the print media.
  2. Students should have the knowledge that enables them to edit competently for the print media.
  3. Students should have the knowledge to be discerning consumers of the media.
  4. Students should have knowledge of the roles and functions of the media.
  5. Students should be prepared for entry-level positions in journalism.

Assessment/Results

Learning Outcome 1

Students should have the knowledge to write for the print media.

The assessment methods for this goal are the English-Journalism Exit Exam and a survey of alumni. The exam is a comprehensive list of questions covering issues relevant to knowledge of print media and public relations. The exam was developed by TTU Journalism faculty, and is administered to all graduating seniors in the program. The exam itself has been reviewed for validity by the external peer reviewers; a score of 25 was established as an acceptable benchmark through this process.

  • Results from the exit exam suggest the program is achieving this goal.
  • Exit Exam Scores, 2004 (25 and above is satisfactory

Spring 2004: 37, 34, 31, 24, 24, 23 (avg. = 28.83)
Fall 2004: 30, 28, 20 (avg. = 26)
Spring 2005: 36, 28, 24, 22 (avg. = 27.5)
Fall 2005: 35, 34, 31, 25, 24, 21 (avg. = 28.33)

  • The College Base Exam scores of English-Journalism students, the majority of which rank in the medium to high range, also suggest success in achieving this goal. Although the exam does not specifically measure the degree of knowledge for success in journalistic writing, the basis for success in journalism writing lies in a basic knowledge of writing as a process and the conventions of written English, both of which are also stressed in course instruction of journalistic writing. The College Base Exam scores:
Average of English-Journalism Students:
Writing as a Process Conventions of Written English
Rank S04 F04 S05 Rank S04 F04 S05
High 20% 50% 50% High 20% 50% 50%
Medium 80% 33% 33% Medium 60% 50% 50%
Low 0% 17% 17% Low 20% 0% 0%
  • To increase the degree of success in this goal, the curriculum has be revised to ensure courses necessary for this success have been selected and placed in news editorial and public relations options (in addition to the basic core courses) which address the knowledge necessary for success as well as reflect the latest changes and information available in the area:
Public Relations Option: News Editorial Option:
JOUR 446 PR Cases & Practices 3 SOC 1650 Social Problems 3
BMGT 3510 Bus Mgt & Org 3 SOC 2660 Criminology 3
SOC 1650 Social Problems 3 POLS 2210 American Government 3
SOC 4430 People in Organizations 3 POLS 2220 State & Local Govmt 3
PSY 3410 Group Dynamics 3 HIST 1020 European Civilization II 3
PSY 2010 General Psychology 3
  • Process of assessment: Comparing results of exit exams to previous exit exam results will indicate the degree of success or failure in achieving this goal. Date by which accumulated assessment information will reflect the degree of success (or failure) attained: June 2006.

Learning Outcome 2

Students should have the knowledge that enables them to edit competently for the print media.

  • This goal retained from last year is in accord with the department's mission statement to support strong professional education. The goal is directly related to a student's success as a communication professional.
  • The assessment mechanism instituted to assess this goal is the English-Journalism Exit Exam. Results of the exit exam, which assesses knowledge of writing for the print media, indicates that the program is achieving this goal (see scores above in Learning Outcome 1).
  • Courses that address these skills, listed below, have been reviewed and revised to reflect the latest changes and information available in the area:
    • Journalism 2220 News Reporting and Copy Editing
    • Journalism 3740 Advertising Copy and Layout
    • Journalism 4830/5830 Freelance Writing
    • Journalism 4820/5820 Advanced Reporting
    • Journalism 4930/5930 Advanced Copy Editing
  • Process of Assessment: Comparing results of exit exams to previous exit exam results will indicate the degree of success (or failure) in achieving this goal. Date by which accumulated assessment information will reflect the degree of success (or failure) attained: June 2006.

Learning Outcome 3

Students should have the knowledge to be discerning consumers of the media.

  • This goal retained from last year is in accord with the department's mission statement to support strong professional education. The goal is directly related to a student's success as a communication professional. The goal is directly related to a student's success as a communication professional. A discerning consumer is vital in this "media-saturated, information age." The media literacy skills they attain in our program enhance their critical thinking and problem solving and fosters life-long learning.
  • The assessment mechanism instituted to assess this goal is the English-Journalism Exit Exam (see above). Results of the exit exam will indicate whether the program is achieving this goal.
  • The College Base Exam scores of English-Journalism students, the majority of which rank in the Medium to High range, will also suggest success (or failure) in achieving this goal. Although the exam does not specifically measure the degree of knowledge necessary to become discerning consumers of the media, the basis for success in this area lies in having the knowledge to be able to read critically and analytically as well as having the knowledge necessary to be able to determine the significance of both U.S. and world event--all of which are also stressed in course instruction.
Average of English-Journalism Students:
Reading Critically: Reading Analytically:
Rank S04 F04 S05 Rank S04 F04 S05
High 0% 33% 33% High 80% 50% 50%
Medium 60% 50% 50% Medium 20% 50% 50%
Low 40% 17% 17% Low 0% 0% 0%
Significance of World Events: Significance of US Events:
Rank S04 F04 S05 Rank S04 F04 S05
High 43% 0% 33% High 14% 25% 33%
Medium 43% 100% 67% Medium 86% 75% 67%
Low 14% 0% 0% Low 0% 0% 0%

[The majority of English-Journalism students scoring in the medium to high range suggest moderate success in this area.]

  • Courses that address these skills (listed below) have been reviewed and revised to reflect the latest changes and information available in the area.
    • Journalism 2200 Introduction to Mass Communication
    • Journalism 2220 News Reporting and Copy Editing
    • Journalism 3270 Fundamentals of Photography
    • Journalism 3350 Publication and Production Design I
    • Journalism 3400 Introduction to Broadcast Journalism
    • Journalism 3460 Introduction to Public Relations
    • Journalism 3740 Advertising Copy and Layout
    • Journalism 3760 History and Law of the Press
    • Journalism 4830/5830 Freelance Writing
    • Journalism 4360 Publication and Production Design II
    • Journalism 4460/5460 Public Relations
    • Journalism 4820/5820 Advanced Reporting
    • Journalism 4930/5930 Advanced Copy Editing
  • Process of Assessment: Comparing results of exit exams to previous exit exam results will indicate the degree of success (or failure) in achieving this goal. Date by which accumulated assessment information will reflect the degree of success (or failure) attained: June 2006.

Learning Outcome 4

Students should have knowledge of the roles and functions of the media.

  • This goal retained from last year is in accord with the department's mission statement to support strong professional education. The goal is directly related to a student's success as a communication professional.
  • The assessment mechanism instituted to assess this goal is the English-Journalism Exit Exam. Results of the exit exam, with its emphasis on knowledge of the print media and public relations, indicate that the program is achieving this goal.
  • Courses that address these skills (listed below) have been reviewed and revised to reflect the latest changes and information available in the area.
    • Journalism 2200 Introduction to Mass Communication
    • Journalism 2220 News Reporting and Copy Editing
    • Journalism 3740 Advertising Copy and Layout
    • Journalism 3760 History and Law of the Press
    • Journalism 4820/5820 Advanced Reporting
    • Journalism 3400 Introduction to Broadcast Journalism
    • Journalism 4460/5460 Public Relations--Cases & Practices
  • Process of Assessment: Comparing results of exit exams to previous exit exam results will indicate the degree of success (or failure) in achieving this goal. Date by which accumulated assessment information will reflect the degree of success (or failure) attained: June 2006.

Learning Outcome 5

Students should be prepared for entry-level positions in journalism.

  • The assessment mechanism instituted to assess this goal is the English-Journalism Exit Exam. Results of the exit exam indicate that students are acquiring the knowledge to achieve this goal.
  • The percentage of graduates entering entry-level positions also suggests whether the program is achieving this goal. Of the graduates of 2004, more than 60 percent report finding full-time journalism positions.
  • Courses that address the knowledge and the skills needed for entry-level employment (listed below) have been reviewed and revised to reflect the latest changes and information available in the journalism area.
    • Journalism 2200 Introduction to Mass Communication
    • Journalism 2220 News Reporting and Copy Editing
    • Journalism 3270 Fundamentals of Photography
    • Journalism 3350 Publication and Production Design I
    • Journalism 3460 Introduction to Public Relations
    • Journalism 3740 Advertising Copy and Layout
    • Journalism 3760 History and Law of the Press
    • Journalism 4830/5830 Freelance Writing
    • Journalism 4360 Publication and Production Design II
    • Journalism 4460/5460 Public Relations
    • Journalism 4820/5820 Advanced Reporting
    • Journalism 4930/5930 Advanced Copy Editing
    • Journalism 4840/5840 Special Problems
    • Journalism 4850/5850 Internship
  • Process of Assessment: Comparing results of exit exams to previous exit exam results will indicate the degree of success (or failure) in achieving this goal. Noting graduates employed in entry-level positions from one year to the next will also indicate a degree of success (or failure) in achieving this goal. Date by which accumulated assessment information will reflect the degree of success (or failure) attained: June 2006
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