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Welcome to the Office of Communications & Marketing at Tennessee Tech. We are responsible for the university's news, images, visual identity, branding, marketing and Web presence.
What is the Office of Communications & Marketing?
The Office of Communications & Marketing serves as the central hub for campus publications, media relations, Web design, marketing, advertising, licensing, social media, visual identity and photography. With a team consisting of communications, media relations, photographic, marketing, design and Web professionals, our office can consult with you about your goals for departmental programs and special initiatives. Our services can be tailored to meet your needs. Sometimes our office creates a simple but effective poster advertising an upcoming departmental lecture series or production at the Backdoor Playhouse; other times, we coordinate communications and marketing efforts for an entire campus-wide initiative, like the annual TTU Purple Pride Days promotion. We look forward to assisting you in your communications and marketing goals!
Services
Creative Services
tntech.edu/creative
Creative Services develops communication material for clients throughout the university, including recruiting and promotional materials such as brochures, posters, banners and postcards. Some of the projects that the department has produced include Visions, admissions recruiting materials, Backdoor Playhouse and concert posters, and fundraising materials. All university publications must be sent to the Creative Services director for approval.
Photo Services tntech.edu/photo Photo Services offers digital images of fine art and craftwork for the entire university community. In addition to high-resolution images and prints, the Photo Services staff can produce ZApplication, Juried Art Services and other digital formats. Photo Services provides excellent photography and digital photo lab services for the students, staff and faculty of Tennessee Tech. Limited conventional photo lab services are also still available. Services are also available to alumni and the community as resources are available. Event photography is also available when reserved in advance.
News & Communications tntech.edu/news News & Communications covers university news generated on campus, producing messages via press releases and feature articles and building relationships not only with the media but with stakeholders on and off campus. The News & Communications unit provides media outlets, as well as faculty, staff and students, with news and information about all aspects of the university. We work to promote a positive image of the university and to support TTU’s strategic goals. News & Communications encourages faculty, staff and students to build relationships with our office so that we can publicize excellence in research, service and programs found at TTU.
Marketing tntech.edu/marketing The goal of marketing is to create and execute consistent and engaging strategies that tell the stories of Tennessee Tech University and to strengthen brand recognition among prospective and current TTU students, faculty, alumni and donors. Marketing’s main focus is on new student recruitment but also assists other campus units for marketing strategy and advice. All advertising placed on behalf of the university should first be sent to the Marketing director for approval. In addition, Marketing has limited quantities of promotional items (stickers, lanyards, ink pens, etc.) available to departments at no charge for recruitment purposes. Marketing also provides equipment for campus units at no charge for checkout. Faculty and staff may use this equipment for formal presentations/set ups/college fairs on behalf of the university.
Web tntech.edu/web The Web division of the Office of Communications & Marketing develops, designs, coordinates, and manages the university’s websites and content management system to support its missions and marketing goals. Web works closely with the Information Technology department and serves as liaison with the systems and operations staff. The Web division cooperates with various campus units to develop new and innovative uses of the TTU website, manages all official university social networking sites, maintains the Web Publishing Policy and Web Standards Guide and participates in the development and planning of TTU’s overall marketing strategy.
