Faculty/Staff Profile

Ismet Anitsal, Ph.D.

Faye Halfacre Moore Professor of Entrepreneurship, and Associate Professor of Marketing

Highest Degree University: Ph.D., The University of Tennessee, Knoxville
Department: Economics, Finance & Marketing
Johnson Hall (JOHN) 202C
PO Box: 5083
(931) 372-3471

More Information

Faye Halfacre Moore Professor of Entrepreneurship
Associate Professor of Marketing,
Tennessee Tech University, College of Business, 2004-present.

He has been teaching Principles of Marketing, Consumer Behavior, Retail Marketing Management, Entrepreneurship and Strategic Marketing. He had previously worked for Mudo, Metro, Spectrum, Pamukbank, Wal-Mart, and Desa in the manufacturing, banking and retailing industries from sales associate to CEO levels. Dr. Anitsal also taught at The University of Tennessee, University of West Georgia, Isik University and Bogazici University. Dr. Ismet Anitsal has numerous awards recognizing his research, teaching and service efforts, respectively. He serves in multiple committees at the department, college and university levels.

His research interests focus on customer productivity and customer value in services marketing and retailing, specifically at technology-based self-service environments. Dr. Anitsal has over 65 refereed published articles in such journals as Journal of Marketing Theory and Practice, Services Marketing Quarterly, Academy of Marketing Studies Journal, International Journal of the Academic Business World, Journal of Management and Marketing Research, Academy of Entrepreneurship Journal, Business Studies Journal, Journal of International Business, Journal of Behavioral Studies in Business, Academy of Strategic Management Journal, Journal of Legal, Ethical, and Regulatory Issues and Academy of Educational Leadership Journal, and in such conference proceedings as Academy of Marketing Science, Society for Marketing Advances, Association of Marketing Theory and Practice, Allied Academies, and Atlantic Marketing Associationamong others, respectively.

He is the current editor of Journal of Entrepreneurship Education and the retailing section editor of Journal of Applied Marketing Theory. He is a past editor of Academy of Marketing Studies Journal. He also serves on the editorial boards of several scholarly journals such as Journal of Marketing Theory and Practice, International Journal of the Academic Business World, International Journal of Entrepreneurship, Journal of Entrepreneurship Education, Academy of Entrepreneurship Journal, and Business Studies Journal among others. Dr. Ismet Anitsal is a past President of Atlantic Marketing Association.


Apply Now