Strategic Planning Website
THEC Performance Funding Goal: Promotion of Quality (2.5 pts.)

Measurable Objective:
Increase the number of press releases, presentations, focus groups, or articles published for Tennessee audiences that could positively affect their attitudes about TTU related to:
· P -16 initiatives
· Community related projects
· Workforce development
· Effective use of technology
· Research, service, and outreach
The institution will increase these communication activities by 25% over the baseline by the end of cycle.
Annual Benchmarks for Objective:
Baseline:
219.
Year 1: 2005-06
5% increase over baseline.
Year 2: 2006-07
10% increase over baseline.
Year 3: 2007-08
15% increase over baseline.
Year 4: 2008-09
20% increase over baseline.
Year 5: 2009-10
25% increase over baseline.