Communications & Marketing brings home the gold again
DAWright@tntech.edu
Office of Communications & Marketing
Tennessee Tech's Office of Communications & Marketing again represented the university well, garnering a total of five awards — four of them gold — in this year's Tennessee College Public Relations Association awards competition. And one member of the TTU team was recognized for her personal contributions to the organization.
Included in this year's awards is the top award in the Overall Promotional Campaign category for the Dixie College Day campaign.
"Awards such as these show the level of quality and the outstanding creativity that the staff of the Office of Communications & Marketing produces for the university. It continues to show Tennessee Tech at its best," said J. Mark Hutchins, vice president of University Advancement. "The Dixie College Day award is especially dear to us as it reflects the importance of creating and executing a cohesive campaign to help tell a story in an effective and efficient manner."
- Gold, Overall Promotional Campaign, "Dixie College Day"
- Gold, Video Advertisement, "Every College has these …"
- Gold, College or Alumni Magazine, "Visions Fall 2009"
- Gold, Feature Article/News Story/Alumni Magazine Article, "Purple Pride in the Land of Orange"
- Bronze, Poster, "Those Darlins & Jill Andrews concert"
This is the second consecutive year the office took the gold in the Overall Promotional Campaign category. Last year, the office won with its "More Than Tech" admissions campaign. Overall, the office has won 13 TCPRA awards in the last three years.
Karen Lykins, director of News & Communications, received the Charles Holmes Award for exemplary service to TCPRA. A long-time member, Lykins currently serves as the organization's treasurer and has implemented several new services that enhance the organization's efficiency.
Judging for the competition was coordinated by Pellissippi State Community College with professionals in the marketing and public relations fields. Universities and colleges throughout Tennessee submitted 124 entries in 17 categories, representing communications media from printed newsletters to websites.
The office competed against institutions from across the state, including Vanderbilt University, the University of Tennessee-Knoxville, Middle Tennessee State University, Belmont University and Lipscomb University.
TCPRA is an alliance of communicators who represent the colleges and universities, public and private, two-year technical schools, technology centers and community colleges that together define higher education in Tennessee.
The Office of Communications & Marketing, part of University Advancement, coordinates and supports the university's communication and enhances TTU's recognition and image. The office is the hub for Creative Services, News & Communication, Photo Services, Marketing, and Web & Digital Media.
