This year's TTU Pride Days celebration is more purple than ever

August in Cookeville means it’s time for the annual TTU Pride Days celebration, and this year’s event promises to be bigger, better and more purple than ever.

The theme for this year’s celebration — which runs Aug. 19 through Sept. 1 — is Purple Pride.

“It not only serves as away to help get the community excited about TTU athletics, but it also gives everyone an opportunity to participate in TTU Pride Days,” said Tracy Black, marketing director for Tennessee Tech University.

“Even people who don’t own any specific TTU clothing items likely have something purple in their closet that they could pull out and wear to show their TTU Pride, and that’s something we want everyone to feel like they’re a part of because TTU Pride is for everyone,” she said.

The event started several years ago as a way for the community to welcome new and returning students to campus and to encourage local businesses to take advantage of the opportunity to offer special, university-related promotions.

Like last year, the university is promoting the celebration in the community with a series of colorful billboards in Cookeville, located at the corner of Willow Avenue and Broad Street, near the post office on Willow Avenue and at the corner of Jefferson Avenue and Stevens Street.

And for the second consecutive year, Clear Channel of Cookeville is partnering with the university for the Purple Pride Patrol.

On Aug. 28, morning radio personalities and TTU representatives will award prizes to local businesses with storefronts noticeably decked out in the university colors of purple and gold — with the emphasis, of course, on purple.

Businesses are also encouraged to become TTU Pride Partners.

As TTU Pride Partners, businesses reap the benefits of reaching the community with promotions, and the university enjoys the visible show of support.

Any business can become a TTU Pride Partner by planning a special promotion or discount or by contacting the university about any TTU specials already offered. Partner promotions and discounts are already being listed on the TTU Pride Days web site.

Every Pride Partner receives a special decal to place on TTU Pride yard signs or on inside displays to identify the business as a partner to area customers. There is no charge for participating in the program.

“Speaking of TTU Pride yard signs, they’ve been redesigned with an emphasis on purple to go along with this year’s Purple Pride theme, so we expect them to be as much of a hot commodity as ever,” Black said.

Distribution locations include: on-campus — Roaden University Center information desk and book store, Alumni Relations Office and Hooper Eblen Center — and off-campus — Leslie Town Centre, Student Book and Supply, Kroger, Sav-a-Lot, First National Bank, First Tennessee Bank and Regions Bank.

“Already, we have several new Pride Partners, and it’s still not too late for businesses to sign up,” Black said.

The geographical area of the Pride Days celebration is expanding as well, she continued, with Pride gear distributions to teachers in Jackson, White, Smith, Overton, DeKalb, Cumberland, Fentress, Clay, Cannon and other nearby counties.

“Interdisciplinary Studies and Extended Education offers a teacher appreciation program during in-service trainings in nearby counties, and we’ve been distributing Pride gear to teachers there,” Black said. “We’ve had an incredibly positive reception and feel that has been a wonderful way to get the word out at places we haven’t reached before.”

Clear Channel of Cookeville will also be supporting TTU Pride Days with a series of public service announcements during the week of Aug. 12.

All the excitement generated by TTU Pride Days offers a great segue for TTU football fans. The university’s first home game is set for 7 p.m. on Sept. 6, when TTU takes on Cumberland University.

For more information about TTU Pride Days or becoming a Pride Partner, visit or call or e-mail Black at 931/372-6525 or This e-mail address is being protected from spambots, you need JavaScript enabled to view it .

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