Monica Greppin, formerly assistant director of University Development, was named to the post in December. Her new position became effective Jan. 2. In her new role, Greppin is responsible for the university's internal and external communications programs, including media relations, publications and sports information.
"I have relied on Monica's professionalism and intelligence for six years," says Paul Isbell, executive director of University Advancement, the division that encompasses Public Affairs. "I will continue to rely on her, but in a different way now. There's no question that we will feel the loss in our development office, but the entire university will benefit from her taking on the responsibilities of Public Affairs."
Greppin, a 1987 English-Journalism graduate of Tennessee Tech, brings to her new position a wealth of experience in public relations and advancement. She was University Advancement's chief prospect researcher and was also responsible for developing and administering a number of programs involving the university's diverse constituency of alumni and friends, including data base analysis, donor tracking and matching gift programs. In the early stages of the "Sharing the Vision" Capital Campaign, Greppin researched and wrote the university's "Case for Support," the document used as an underpinning of campaign efforts.
Before moving to the Advancement staff in 1990, she was information services coordinator for the Development Office in the university's College of Business Administration. There, she helped develop and coordinate publicity for the college's $3.2 million capital campaign, as well as produce the college's alumni newsletter. Her work in Business Administration also included special events planning.
"Monica's strengths include virtually every aspect of Public Affairs' mission," says Isbell. "She has a strong foundation in marketing, media and community relations and publication design and production. She's the perfect person to lead a strong Public Affairs staff, particularly as the university as a whole seeks to showcase its image."
Prior to joining the university staff, Greppin was production manager for WDStone & Associates, a Cookeville-based advertising and public relations agency. Her responsibilities included creating, coordinating and overseeing a variety of projects--from advertising campaigns to public relations programs. Her experience ranged from concept development to copywriting to production and design.
"I am very excited about serving the campus community in this new role," says Greppin. "Though this new position brings with it a lot of new challenges, the extremely talented staff in Public Affairs is helping make my transition a smooth one. As always, our office welcomes calls and visits, and my door is always open."
Greppin replaces Barry Johnson, who resigned in November to accept a position at Wright State University in Ohio.