TTU's Public Affairs Office earns distinction with TCPRA awards
COOKEVILLE, Tenn. (June 8, 2009) – Tennessee Tech University’s Public Affairs Office offers gold-quality service.
The department won awards in five categories — including a gold award for its “More Than Tech” overall promotional campaign — at a recent meeting of the Tennessee College Public Relations Association, hosted by Austin Peay University in Clarksville.
Entries from the TTU department — which houses the university’s digital media, graphic design and publications, marketing, news and media relations and photographic service functions — were characterized by “continuity and consistency,” said Lee Wray, an account executive at Cookeville Communications who served as a judge of the competition.
“The materials submitted by TTU exhibited a level of continuity and consistency that was evident even across categories,” Wray said. “That illustrates the exceptional quality of graphic design the department put into producing those materials.
“I also liked that TTU’s style was youthful and contemporary. That’s an important impression for a university to be able to convey successfully, especially at time when printed matter is losing so much of its audience to the Internet and other digital media sources,” Wray said.
In addition to the gold rating for its overall promotional campaign, TTU also earned a gold award in the poster category, silver awards in the brochure/flyer and university or alumni magazine categories, and a bronze award in the report category.
In the brochure/flyer, university or alumni magazine and reports categories, Nashville’s Belmont University earned gold awards. And Christian Brothers University earned the silver distinction in the reports category.
The panel of judges for the competition included representatives of print and broadcast media, as well as public relations and marketing.
Universities that are TCPRA members were eligible to submit entries to a total of 17 different categories in the competition, representing media ranging from printed newsletter to web site.