That’s the reason the Tennessee Small Business Development Center created a new, free seminar titled “Business Survival in Tough Economic Times” — and the reason the TSBDC at Tennessee Tech University will soon offer three different presentations of that seminar in various locations across the Upper Cumberland.
It’s set for 4 to 6 p.m. on Thursday, Feb. 26, in the Pickett County Library, located at 79 Pickett Square Annex in Byrdstown.
It will be presented in Cookeville the following day, Friday, Feb. 27, from 1 to 3 p.m. in Room 208 of TTU’s Johnson Hall.
And it will travel to Fentress County next month, for a noon to 2 p.m. presentation on March 27 at Progressive Savings Bank, located at 500 N. Main St. in Jamestown.
“The two-hour presentation focuses on four different management areas — marketing, financial, human resource and general business practices — that can help small business owners gain an advantage by being prepared for economic challenges,” said Vicki Henley, director of the TSBDC at TTU.
“Business Survival in Tough Economic Times” outlines 51 tips targeted specifically to small business owners.
“The free training is designed to address a wide range of steps business owners can take to preserve cash and maintain business operations during the present national economic recession,” said Patrick Geho, state executive director of the TSBDC.
Marketing management tips, for instance, will provide seminar participants important advice for continuing to generate cash, while the financial management segment of the program will focus on conserving cash.
The human resource management category of the program will outline specifics for accomplishing cash generation and conservation, and other management tips will be considered.
“The TSBDC program is a great way to help this critical part of the Tennessee economy to get through the current crisis and thrive down the road,” said James Jordon-Wagner, dean of TTU’s College of Business.
“Most job creation happens in small businesses, so it’s important to help small business owners get the information they need to assist them through the current challenging economic climate,” he continued.
Gov. Phil Bredesen agreed. “Small business is critical to Tennessee’s economic well-being,” he said. “The TSBDC’s work is an important part of our efforts to provide our small businesses with tools to help them succeed.”
Although the “Business Survival in Tough Economic Times” seminar is free, pre-registration is recommended and is available online at www.tsbdc.org or by calling the TSBDC at TTU at 931/372-3648.
The goal of the TSBDC is to assist business owners through business training and one-on-one business counseling. The program has been assisting existing start-up businesses since 1985.
It is a partnership between the state of Tennessee and the U.S. Small Business Administration and is headquartered in Murfreesboro. There are a total of 15 TSBDC service centers located in both rural and urban communities across the state.
In addition, business training and counseling is provided at multiple affiliate office locations such as chambers of commerce, banks and community centers, as well as online. For more information, go to www.tsbdc.org and click on TSBDC locations.