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In a readership survey conducted earlier this spring for the Tech
Times, we got feedback from readers about what you like about
the faculty/staff newsletter, what you don't like, and your suggestions
for change.
More than half of all respondents always read
the Times, and 80 percent read at least some of each issue.
Respondents' favorite types of stories covered pay raises and other
benefits (71 percent always read those items), and their least favorite
stories described faculty research and donations to the university
(21 percent never read those two types of items).
The overall response rate to the survey, however,
was low, requiring us to be careful in interpreting the results.
The Tech Times is distributed electronically to 1,143 readers,
and only 208 people completed the survey, leaving us with an 18
percent response rate, less than the 20 to 30 percent response rate
typically generated by electronic readership surveys.
While we recognize that the responses might not
be representative of all who receive the Tech Times, they
still provide us with plenty of food for thought. Over the summer,
we'll be considering what we can do to give you more of the kind
of information you want and need.
In the meantime, here are more of your responses.
We asked participants to identify whether they're
faculty, clerical or support staff, administrative staff, or "other"
(retired faculty, alumni and friends who've asked to receive the
Times). Unsurprisingly, responses varied by classification,
as did the response rate overall: 17 percent of faculty, 26 percent
of administrative staff, 15 percent of clerical/support staff, and
13 percent of other TTU constituents.
News about pay raises and other benefits got the
highest marks across the board, and news about upcoming events and
faculty/staff awards came in second as most often read items. But
after that, results vary. Some 74 percent of administrative staff,
for instance, always read administrative updates, such as news about
the university's budget and enrollment. That number drops to 54
percent for clerical/support staff and 27 percent for faculty.
We also got a feel for where respondents are getting
their news about the university. Overall, just over half are reading
university news in the Tech Times and on the TTU web site,
followed by 26 percent who read the Herald-Citizen, 21
percent who get news from their supervisors, and 12 percent who
read The Oracle (most respondents didn't choose a single
source for where they most often get campus news, citing a number
of sources instead). On a related note, 63 percent of respondents
frequently visit the TTU web site, where news is updated daily,
27 percent occasionally look at the home page, and 5 percent never
visit the home page.
We also gave participants the opportunity to comment
on the Tech Times, and plenty of you did just that. The
comment we heard most often concerned the Times' format,
which went from paper to electronic in January 2003.
When we asked whether the format of the online
Tech Times is easy to read, 88 percent of readers said
that it is. But many of those who disagreed cited their preference
for hard copy, or the printed version of the Times, as
the reason they didn't like the current format.
Other complaints: The Times doesn't include
enough news on campus events, and other campus web sites linked
to the Times aren't updated often enough.
On the other hand, we got a few compliments, too,
about how we convey news and information, including comments from
readers who actually prefer electronic news over traditional print
media.
You can see complete survey results, including
comments, by classification (all
results, administrative,
clerical/support, faculty
and other) in PDF format.
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