Luke Sayers, who has coordinated the marketing efforts for the past four years at Ohio University, has been added to our athletic administration as assistant athletics director for corporate sales, marketing and promotions.

Luke Sayers

Sayers begins his new duties Nov. 14.

"Everybody who met Luke during the search process was extremely impressed with his potential for Tennessee Tech athletics," says Director of Athletics Mark Wilson. "He has the right kind of experience, he's energetic and a real go-getter, and he understands the direction we're working toward with this athletic program."

In his new role, Sayers will oversee Athletics' corporate sales program, including arena and stadium signage, advertising, game sponsorships and additional sales opportunities. He'll also direct season ticket sales campaigns and the marketing and promotions efforts for the university's 16 Division I sports programs.

At Ohio, he worked to enhance the atmosphere at home events including the introduction of the "O Zone," Ohio's premier student cheering section, created marketing plans to ensure that the ticket sales message effectively reached target markets, oversaw all advertising efforts, supervised game day promotions, and managed the department's corporate partners as well as coordinating efforts with International Sports Properties.

"I am really excited about the opportunity to work with the Tennessee Tech athletics department and assist in the growth of the program," Sayers says. "This position also allows me to grow professionally while implementing new concepts to enhance Tech athletics. I am thankful for this opportunity to work in a great athletic department as part of an outstanding university, and look forward to becoming involved in the community."

Wilson is familiar with Sayers' accomplishments at Ohio, as the two were on the same staff for four years.

"Luke has clearly demonstrated a strong work ethic, positive attitude, and reliability," says Wilson. "He will represent himself, the athletics department, and Tennessee Tech with the highest manner of professionalism."

Sayers, a graduate of Ohio's sports science program, served as marketing coordinator at Ohio from 2001 to 2004, and was promoted to director of marketing in 2004. He has also served as the assistant tournament director for the Mid-American Conference field hockey and wrestling tournaments, and as facility manager for the American Legion State Baseball Championships.