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MARKETING (MKT)

(Leading to the Bachelor of Science in Business Administration degree)

For courses in the freshman and sophomore years, see Basic Business.

Junior Year sem. hrs. Senior Year sem. hrs.
MKT 3400 Principles of Marketing 3 MKT 4620 Marketing Research 3
MKT elective1 3 MKT 4730 Marketing Strategy 3
BMGT 3510 Management and Organization Behavior 3 MKT electives1 12
DS 3520 Operations Management 3 BMGT 4930 Business Strategy 3
DS 3620 Management Science 3 LAW 3810 Legal Environment of Business 3
DS 3841 Management Information Systems 3 Business electives1 3
ECON 3320, 3810, or 3820 3 Non-business elective1 3
ECON 3610 Business Statistics I 3    
FIN 3210 Principles of Managerial Finance 3    
Non-business elective1 3    
Total 30 Total 30

1Electives are to be selected in consultation with the advisor.

 
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