MARKETING (MKT)

Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.

MKT 3310. Services Marketing. Lec. 3. Credit 3.
This course will focus on service organizations, and services marketing issues to make students aware of the unique challenges involved in marketing and managing organizations in sections such as finance, health care, entertainment, hospitality, professional services, retailing, education and transportation. Some of the specific topics will include understanding service processes, learning how to manage service encounters, consumer behavior in service settings, complaint handling, pricing and positioning of services, and balancing demand and capacity.

MKT 3400. Principles of Marketing. Lec. 3. Credit 3.
Prerequisites: ECON 2020. Marketing in an economic system, including marketing strategy and marketing mix variables available to the marketing manager.

MKT 3430. Advertising Principles and Cases. Lec. 3. Credit 3.
Prerequisite: MKT 3400. Techniques and methods of advertising, including an analysis of major media. Emphasis on case studies and special projects involving integrated advertising campaigns and trends.

MKT 3650. Sales Management. Lec. 3. Credit 3.
Prerequisite: MKT 3400. Responsibilities and techniques of managing the sales force. Course includes case studies.

MKT 3900. Entrepreneurship/Small Business. Lec. 3. Credit 3.
Prerequisite: MKT 3400 or consent of instructor. An introduction to the process of new venture creation and the challenges of operating and growing a small business.

MKT 4100. International Marketing. Lec. 3. Credit 3.
Prerequisite: MKT 3400. Focuses on the study of consumer behavior and buying cultures in all major regions of the world and relates the information to the creation of international marketing plans and strategies.

MKT 4500. Retail Marketing Management. Lec. 3. Credit 3.
Prerequisite: MKT 3400. Theory and practice of modern retail marketing. Included are merchandising, budgeting, store location and design, retail pricing decisions, product sourcing, and promotion strategies.

MKT 4530. Consumer Behavior. Lec. 3. Credit 3.
Prerequisite: MKT 3400 (Principles of Marketing) or permission of instructor. This course provides a comprehensive interdisciplinary framework of consumer behavior concepts and processes. It further enables students to apply what is learned to market analysis, product/service design, strategy and control of marketing programs.

MKT 4550. Business Marketing Management. Lec. 3. Credit 3.
Prerequisite: MKT 3400. Study of business marketing management including industrial buying practices, governmental buying, business services, institutional marketing, modern purchasing practices, TQM decision making, and inventorying, particularly JIT.

MKT 4620 (5620). Marketing Research. Lec. 3. Credit 3.
Prerequisites: MKT 3400 and ECON 3610. Information systems and traditional research through text and cases.

MKT 4730 (5730). Marketing Strategy. Lec. 3. Credit 3.
Prerequisites: MKT 3400, BMGT 3510, and two marketing courses beyond MKT 3400. The role of the modern marketing manager in making marketing decisions and selecting strategies. Includes case studies.

MKT 4900. Special Topics in Marketing. Lec. 3. Credit 3.
Prerequisites: MKT 3400 and approval of the instructor. Selected current topics in marketing.

MKT 5200. Basic Marketing. Lec. 3. Credit 3.
Structure of markets, techniques and tools available to the marketing manager, motivation of buyers.