Tech launches
new marketing campaign

Last fall, Tech debuted its first new television commercial in five years, along with new radio and online ads, all with the theme, “More Than Tech.”

The university partnered with Dye, Van Mol & Lawrence (DVL) in Nashville to develop the new campaign. DVL is a full service ad agency and has worked with national accounts such as Goodwill Industries, Johnston & Murphy and Jack Daniels.

“The TV commercial was produced with a fast-paced, attention-getting style that today’s prospective students expect,” said Tracy Black, marketing director for the university.

Record enrollment breaks 10,000

Tech achieved the largest enrollment in its history this fall, 10,321 students, according to final census numbers.

This is the seventh consecutive year that enrollment has reached record-setting levels at TTU. In addition, the number of first-time freshmen set a record with 1,661.

Bobby Hodum, TTU’s executive director of Enrollment Management, said the coordination of efforts across the university has led to these numbers.

Tech appoints new provost