Marketing
About the Program
The Department of Economics, Finance, and Marketing in the TTU College of Business prioritizes providing students with an innovative learning experience that teaches them the necessary analytical and critical thinking skills to succeed in today’s competitive environment.
During the first two years, students take several core classes that build the foundation of their training, and in the last two years students immerse themselves in classes that allow them to specialize in the field of their choice. Our B.S.B.A in Marketing combines the creative aspects of the discipline with its technical demands. We offer classes on Consumer Behavior, Marketing Analytics, Digital Marketing, International Marketing, Services Marketing, Advertising, and Design Thinking.
Our graduates have had successful careers in industry, government, and academia. Some of the companies they have worked for are: Fidelity Investments, Bank of America Private Bank, Federal Reserve Bank of Atlanta, First National Bank of Tennessee, Pepsico, Xerox, and IBM.
Accreditation
The College of Business is accredited by the AACSB.
Degree Information
The Department of Decision Sciences & Management has a specialized curriculum designed to effectively prepare students to succeed in the field of Marketing. Check out what classes you would be taking in our Course Catalog.
Career Opportunities in Marketing
Our events are designed to help you forge connections with other marketing professionals, learn more about the latest ideas in marketing and take the next steps to grow your supply chain organization or enhance your career.
Learn more about career opportunities in Marketing »
Engagement Opportunities
The Economics, Finance & Marketing Department seeks to build on students' academic
endeavors through co-curricular activities. These include student organizations, leadership
opportunities, networking opportunities, and internships. Explore the various options
available to you as a College of Business student below.
Meet the Firms ›
Meet-the-Firms is an opportunity that is unique to Accounting. You will experience a career fair that is 100% accounting firms, including:
- Public Accounting Firms
- Industry Companies
- Governmental Agencies
This networking opportunity is unlike any other, you do not want to miss this.
Accounting Pathways ›
Accounting pathways are offered to help you experience a summer leadership program giving you the opportunity to to see if a certain firm is a place you would want to plant your roots after graduation. These pathways often lead to internships which grow into full time employment offers. This event is held at the beginning of each spring semester giving you a chance to make connections with firms by personally handing out resumes, asking questions and building your professional network. You do not want to miss this opportunity.
Study Abroad ›
The College of Business at TTU is proud to offer study abroad programs to its students. We aim to personally customize your trip to best fit your academic and financial needs, location and cultural interests, and desired abroad experiences. Specific to the COB, we have two main study abroad opportunities:
- » Faculty Led TripEach school year, a qualified professor (or professors) teaches a course on business in a specific country. At the end of the course, the class visits the country to experience firsthand the content they learned all semester. If you want to study abroad but are unsure about long term commitment, this is the perfect opportunity for you. You can travel with a group and decide if studying abroad is of real interest to you! There is an additional cost to take these classes to help fund the trip. Past trips include visits to London, Hong Kong, Singapore, and Brazil. If you are interested in enrolling in this international study experience or have further questions, please contact Dr. Jaime Williams for more information.
- » FH Aachen
The International Business 4-Year Program enables students to overcome international borders, language barriers, and cultural differences within all business contexts. After their sophomore year at TTU, students complete their 3rd year in Aachen, Germany. FH Aachen takes a distinct international approach, allowing students to graduate with a prestigious dual degree, i.e. a degree from Tennessee Tech University and also from the University of Applied Sciences in Aachen. This opportunity optimally prepares degree holders to earn jobs in internationally operating companies.
Check out the FH Aachen website for more information: Aachen University of Applied Sciences. If you have any inquiries about program fees, classes, etc., contact studyabroad@tntech.edu
Internships ›
Internships play a massive role in departments across the entire College of Business. Featured to the left is PJ Barnes, who recently interned with the Tennessee Small Business Development Center. Below is the testimonial he provided about his internship experience.
“I gained so many personal and business skills over the last year. I have been able to look at the ins and outs of businesses, which has helped me start my own business. I have also developed some more tangible skills like marketing, SEO, website design, photography, and videography. My communication skills have also vastly improved over the last year. Without this internship, I wouldn’t know what a professional, or even business casual workplace would be like. It changed the way I am preparing for after I graduate."
Learn More About Engagement Opportunities
Student Organizations
The Accounting Department offers a variety of co-curricular leadership and learning opportunities to qualifying students through student organizations and honors societies. Each organization has a faculty advisor, if not multiple. Therefore, our students can network and collaborate with faculty in and out of the classroom. Please check out their spotlight lights below for more information about them and the contact information for getting involved. Learn more about our Student Organizations »
If you have any interest in pursuing accounting as a career, this is the club for
you! The organization promotes managerial accounting, internal auditing, and governmental
accounting and sponsors social events annually to help you build professional connections.
Get involved today to start making an impact on others.
Marketing Faculty & Staff
