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tennessee technological university

Web Design

The Web Design Program at TTU assesses students in terms of their learning of our core values as delineated below. Students, at the completion of the program should be able to recognize, use and apply the principles they use in an effective manner.

Learning Outcomes


Students should learn the issues of compliance as they pertain to legal and ethical responsibilities of web designers. All student work should be compliant with Section 508 of the Americans with Disabilities Act, the guidelines established by the World Wide Web Consortium's (W3C) Web Access Initiative, and any additional standards established during the students residence in the program.

Excellence of Content

Students should learn to write effectively and use the tools of the World Wide Web to effectively communicate messages.


Students should learn the fine balance between meeting audience expectations and common practices with innovation and the use of new tools and techniques. All student work should be original and innovative. Within this core value students are also expected to learn the importance of intellectual property and use the work of others only with proper citation and permission within the province of legal and ethical standards.


Students should learn the importance of organizing a web site for clear and effective navigation. All student creations should be clear and effective in their organization.


Students should be familiar with usability and usability testing. All student work should meet the usability criteria in common usage by internet professionals at the time of their residence. Additionally, sites should reflect a careful eye towards usability in design and have no issues which appropriate usability testing would have caught.


It is expected that all student work be fully compliant with all five of the above standards.

Assessment Means

All students are required to keep an electronic portfolio of the work which they develop over the course of their degree. We are currently using a product called ionfolio which allows scoring of student work by the advisor and out puts an external access (via access codes) to the student's electronic portfolio.

External Assessment

All students are required to complete a six hour internship in a professional setting. Feedback from the employer is used to assess the student and to determine the appropriateness of curriculum to the skills required in the field.


The program is overseen by an Executive Board consisting of the program advisor, one representative from Computer Science, one representative from Professional Communication, one representative from MIS, and one representative from the campus at large.

Board of Advisors

The program maintains a Board of Advisors from the professional sector to advise on curricular issues to ensue that the curriculum is appropriate to contemporary standards.

Program Outcomes

The Web Design program at TTU seeks to produce students who:

  • Understand that communication
    • is core to the human experience, and that the ability to communicate effectively via the Web is a major part of that experience.
  • Possess the ability
    • to use digital literacy skills to communicate effectively in the contemporary world.
  • Use digital design
    • and construction principles which reflect compliance with existing standards, an awareness of audience, ethics, aesthetic awareness, and communication appropriately reflective of a university graduate.
  • Are motivated
    • by a continuous and life-long commitment to continued learning.
  • Understand the web
    • in its function, intent, and value, and are committed to its continued development and evolution.

Program Improvement Process

The Executive Board receives input from examining student portfolios, the advice of the Board of Advisors, and student input, and reexamines the topics covered in each course annually. Every attempt is made to keep the program updated by modifying content within specific courses. When curricular changes are required, the Executive Board forwards its recommendations to the College of Arts and Sciences Curriculum Committee. Once the program produces its first graduates, an exit interview and alumni survey will be used for program improvement as well.