Amanda O’Dell serves as the Associate Director of Marketing for the College of Business iCube. Amanda oversees the statewide interagency contract for the Tennessee Highway Safety Office (THSO) that provides creative direction, media buying, and administration of THSO’s paid media campaigns. These campaigns seek to reduce injuries and fatalities on Tennessee’s roadways by promoting information to the public concerning drunk driving prevention, seat belt safety, distracted driving prevention, motorcycle awareness, and pedestrian safety. Amanda also serves as an adjunct for the College of Business teaching courses as needed including Principles of Marketing, Business Communications I, and Digital Marketing.

Education

• MBA, Tennessee Technological University
• BS Marketing, Tennessee Technological University

Teaching, Research, and Professional Areas

• Advertising
• Media Buying
• Digital Marketing
• Public Relations