General Marketing

A major in marketing teaches students how to manage an organization’s core value-delivery process by mastering the functions needed to create, communicate and deliver value to customers. Graduates may work for marketing agencies, the media or with a corporation's internal marketing unit.
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  • Entrepreneur
  • Marketing Director
  • Product/Brand Manager
  • Advertising/PR Manager
  • Sales/Promotions Manager
  • Strategic Planner
  • Market Research Manager

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Degree Details

Degree: Bachelor of Science in Business Administration
Major: Marketing
Concentration: General Marketing

Department Information

Department of Economics, Finance & Marketing
Johnson Hall 216
(931) 372-3745
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