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TTU News

TTU Marketing professor Karl Mann was recently honored by the American Advertising Federation as its 2003 Distinguished Advertising Educator.

The annual award recognizes the best advertising professors in the country based on excellence in teaching and student advisement, scholarly research and professional experience, and participation in advertising organizations, the industry, academia and the community.

The Nashville Advertising Federation nominated Mann, who regularly involves his students in chapter activities, including media tours, career days, and mentor programs. Each year, our marketing students also participate in NAF's production of the Addy Awards, an awards ceremony that honors excellence in advertising.

Mann also is serving as this year's vice president-elect for the American Marketing Association's Collegiate Division. Under his advisement, the TTU chapter won AMA's Case Competition in 2001 and Top Southern Chapter in 2000. Since 2001, he has served as the AMA's case coordinator in charge of all aspects of an annual competition where student chapters present marketing plans and solutions to a real corporate marketing problem.

Mann's publications focus on marketing research and quantitative methodology, supply-chain management and business-to-business marketing. He also has developed marketing plans, computer models and forecasting models for several corporations.