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Purple Pride_DaysAs Cookeville prepares to welcome thousands of college students back to town, Tennessee Tech University is asking area residents to show their Purple Pride.

TTU Purple Pride Days corresponds with the reopening of residence halls. This year, the celebration will begin Monday, Aug. 19, and end in the middle of September.

In addition to having discounts at local businesses, called Pride Partners, and attending sporting events and other activities on campus during the early part of the semester, Cookeville-area residents are welcome to pick up yard signs to show their support for the university.

“The community’s support is key in making Purple Pride Days a successful celebration, and it makes a good impression with students and their families,” said Bobbie Maynard, TTU director of marketing. “Purple Pride Days is a great way for local businesses and area residents to show their support and introduce new students to the community.”

This year’s yard signs are the same as last year’s; they are vertical and feature the eagle head illustration. They can be picked up on TTU’s campus at the information desk or the bookstore in the Roaden University Center, at the office of Alumni Relations in the Jere Whitson Memorial Building, and the ticket office in the Hooper Eblen Center. Off campus, signs are available at the Highlands Visitor Center on Neal Street and the Chamber of Commerce in the Leslie Town Centre at One West First Street.

Dozens of businesses are participating as Pride Partners, and the university accepts new members throughout the year. There is no cost for a business to participate. For more information, visit

“We are very thankful for the support and enthusiasm from local businesses, especially our Pride Partners,” Maynard said. “We hope all businesses will participate in Purple Pride Days by creating purple and gold displays, putting a TTU Pride message on their marquees, or encouraging employees to wear Tech purple and gold.”

For more information and the directory of local businesses offering TTU discounts, visit