Many small businesses market themselves to the wrong government agencies. They spend a lot of time and resources promoting their business to federal agencies that have never or have stopped procuring their goods or services.
A course, sponsored by the Center for Small Business Excellence at Tennessee Tech University, will show small businesses how they can use free online databases to target their marketing efforts. By conducting market research, small business owners will save time and resources on marketing and increase their probability of procuring government contract awards.
Led by Keri Wolfe of the U.S. Small Business Administration, the seminar will teach entrepreneurs to identify potential federal customers, competitors and potential strategic partners.
The seminar will be from 5 p.m. to 7 p.m. Thursday, Feb. 7, in Johnson Hall 218. It is free, but registration is required. Register by calling (931) 372-3648 or visiting www.helpmysmallbusiness.org.
Johnson Hall is at 1105 N. Peachtree Ave. in Cookeville on the TTU campus.
The CSBE is a community outreach initiative of TTU’s College of Business. It is a partner of the Tennessee Small Business Development Center network, which operates statewide to provide free counseling to potential entrepreneurs and small business owners.
The Tennessee Small Business Development Center is partially funded by the U.S. Small Business Administration, the Tennessee Board of Regents and the state of Tennessee. The support given by the U.S. Small Business Administration through such funding does not constitute an expressed or implied endorsement of the co-sponsors or participants’ opinions, findings, recommendations, products or services. All TSBDC programs are non-discriminatory. Arrangements for persons with disabilities can be provided, where possible with advance notice.