Communications & Marketing
Design and Layout Services
The graphic designers, along with the Creative Services director, in the Office of Communications & Marketing are available to design and/or layout and write publications for Tennessee Tech units. The graphic designers and director may suggest ways in which time and money can be saved in the production of publications, but early consultation is necessary in order to take advantage of such savings.
Creative Services will produce a design that satisfies both the originator of the publication and the Office of Communications & Marketing, but mechanical limitations of the printing process, appropriateness of time and cost, consideration of the publication's audience, and consistency with professional design standards and university graphic standards will have a bearing on the final design.
All copy submitted for use in a publication will be read and checked for accuracy in spelling, grammar and punctuation. Changes may be made to clarify, reduce repetition, avoid ambiguity, correct factual errors or smooth out rough passages. Questions about the content or suggestions for major textual revisions will be directed to the author. The Office of Communications & Marketing may provide assistance with the initial copy preparation, although originators of publications are generally responsible for producing complete, accurate and grammatically correct copy. Final copy must have the approval of both the originator and Communications & Marketing.
Creative Services is a fee-for-service operation. For small projects, the following price list can be used (we will provide you an estimate for our services for larger projects).
|Banner||$120||Retractable, building, table top, paper|
|Booklet/Specialty Program/Calendar||28 pages or less, $150
More than 28, $300
|Issue Digital PDF||$75|
|Web/Social Media Graphics||$50|
|Flier/One Sheet||1-sided, $60
|Insert Card/Rack Card||$60||9"x4" or smaller|
|Insert Card/Info Card||$60||5"x7" or smaller|
|Insert Card/Postcard||$60||5"x7" or smaller|
Custom 1/full color, starts at $150
Logo variations, $20
|Newsletter (digital)||5 or less pages, $80
Over 5 pages, $100
|Poster||$60||11"x17" or smaller|
|Step and Repeat||$100||1-color, 2-color, 8'x8' or larger|
|Table Tent Card||$60||1-color, 2-color, Size Varies|
|Tri-fold Brochure||$80||Standard, 3.667"x8.5" (folded size)
Oversized, 5.875"x9" (folded size)
|Challenge Coin (2-sided)||$100||1.75" diameter|
|Promo Item||$40||stickers, promo items|
|Fully Illustrated T-Shirt Design||Starts at $150|
|Invitation and Envelope||$100|
|Minor Editing||$40||Edit provided content from client. No new research or interviews.|
|Extensive Editing||$80||Major edits for multiple page publications such as booklets.|
|Copywriting||$60/hour||Create new content based on needed research and necessary interviews.|
|Additional Proof||$25||After 3 rounds of proofs, any additional proofs are extra cost.|
|Publication Review||$0||Proofread completed content. Prior to client proof review and printing.|
|Expedited and Misc.|
|Rush Charge||100% above listed cost, $200 min||Rush work will be accepted when possible. If accepted, all projects requiring less than 1-week turnaround may be subject to additional fee.|
|Stock Photography||$50/project||Access stock site per project.|
|Font||Varies||Particular font that is suggested by Creative Services for publication.|
If your project is being printed, you will also incur a charge from the printer. For most projects coordinated by our office, we request estimates from multiple printers. For larger projects that will incur printing costs $10,000 or higher, we work with Purchasing to secure proper competitive bids based on the specifications for your project.
If your project requires photographs not already in our inventory, we can arrange photo sessions with Photographic Services and art direct the photography. There is a separate charge to cover the costs of photographs. You will be billed by Photo Services directly. The cost to purchase the right to use stock photography in your project will be billed by Creative Services at the same time as your design and editorial costs. Occasionally we will use stock photography if materials are not available in our inventory. The cost of the stock photography will be added to your charge from Creative Services. You will see low-resolution versions of the stock images prior to the purchase of the rights to use the images.
If your project requires travel (for example, for photography or a press check in another city), there will be a charge to cover expenses. There are occasionally other small expenses covered by the client, including sending proofs via overnight couriers.
- What is the production process?
If you have a project that is not a simple revision of a previous publication, this initial meeting will be held to discuss the responsibilities and scope of the project. From this meeting, we will create a production schedule which depends on the complexity of the project. This schedule will then be given to you.
For most projects, we ask that the first draft of text come from you. From your text, we will edit for clarity, consistency and university style.
A design for your project is created. When the design is ready, an initial proof of the project is delivered to you as an Adobe PDF file through our online project management system (for non-standard sizes or folds, a paper proof will be given to you). At this stage, you should carefully proof the piece and share it with anyone else who needs to approve it. You will then return any corrections or changes to Creative Services via the project management system. Remember, any delay in returning the proof to us will impact the final delivery of your material. We will prepare a second proof with all design and editorial changes incorporated for your review. This will be your last chance to make any revisions. Your third proof is the final approval proof before the project is sent to the printer. Requests for changes after the second round of changes (third proof) will result in additional design charges.
Your approved publication is delivered to the printer. Depending on the complexity of your publication, this stage may take from five to 20 business days.
- How many proofs do I get for my initial charge?
As part of our services, Creative Services will provide up to two sets of revisions to the original design proof of your project (so you will receive a total of three proofs). Requests for changes after the third proof will result in additional charges.
- Will I still need to pay if I don't use the design work?
Our goal is to always create materials that help to reach your goals. But occasionally a project is ended by the client without being produced. If a project needs to be cancelled for any reason, the Creative Service charge will still be billed to your department for any work that has been completed.
- Do I need to prepare an IDT for the Creative Services charge?
No. The Office of Communications & Marketing will submit the charge to the Business Office. Your office will be responsible for approving the charge through Banner. If your project is being printed off campus, we will obtain the required Permission to Print Off Campus from from Printing Services. The form, along with the invoice from the printing vendor, are needed for the Business office to process payment to the vendor.