Communications & Marketing

Publication Guide

All publications – whether printed on paper or in an electronic format – from Tennessee Tech are ambassadors for the university. The graphic design and text project attributes of the university. Tennessee Tech commits significant resources and countless hours to creating publications and materials intended to positively represent the university.

This guide is to present all publication guidelines and requirements in a single place. This guide is maintained by the Office of Communications & Marketing and governed by Tennessee Tech Policy No. 1110, Publication Policy (available at www.tntech.edu/policies).

Publication Definition

Materials defined as publications that are subject to these policies and procedures are any Tennessee Tech publication, both printed and electronic format, which is produced for general distribution or display on or off campus. (TTU Policy 1010 § III.A.) This includes all forms of advertising.

There are some exceptions, which are noted in the following list. All other materials must obtain approval from the Office of Communications & Marketing.

  • Student newspapers and yearbooks
  • Student organization promotional materials NOT bearing the university signature or logo
  • Research reports (if only used for internal distribution to university officials or sponsoring agencies; reports for public distribution must be reviewed)
  • Research surveys
  • Classroom testing materials
  • Classroom instructional materials
  • Tickets for cultural or athletic events
  • Work processing forms

It is always better to check with the Office of Communications & Marketing if you are not sure if your publication requires review.

Publication Review

All publications – whether printed on paper or in an electronic format; new or revised – must be reviewed, approved and assigned a unique publication number by the Office of Communications & Marketing. The Purchasing Office cannot issue a requisition for the printing of any Tennessee Tech publication without the approval of the Office of Communications & Marketing. (TTU Policy 1010 § III.B.)

Required elements on all publications

UNIVERSITY SIGNATURE/LOGO

All university publications must have the university signature (preferred) or logo (minimum; reserved for on-campus-only publications).

PUBLICATION STATEMENT

All university publications that will be used in student recruitment must carry the university's diversity statement. The full or minimum publication statements meet the federal Department of Education's Office of Civil Rights. The statement must be legible to an average reader. While there is no set location for the statement, it is usually put at the end of publications. At the end of the statement is where the publication's unique number is displayed.

PUBLICATION NUMBER

Most publications will be assigned a publication number during the review. Each college or office has a code that is placed at the beginning of the publication number. The string of X's at the end of the publication statement represents the placement of the number.

  • College or Office Codes

    Each publication number will begin with one of the college or office codes below:

    • College of Agriculture and Human Ecology CAHC
    • College of Arts and Sciences CAS
    • College of Business CBUS
    • College of Education CED
    • College of Engineering CENG
    • College of Fine Arts CFA
    • College of Interdisciplinary Studies CIS
    • Whitson-Hester School of Nursing SNUR
    • College of Graduate Studies CGRD
    • Office of the President PRES
    • Planning and Finance PF
    • Research and Economic Development RED
    • Student Affairs SA
    • University Advancement UA
    • Academic Affairs AA
    • Library LIB
    • Enrollment Management EM
    • Information Technology Services ITS
    • Institutional Research IR
    • Athletics ATH
    • Cookeville Higher Education Campus CHEC

  • Full Publication Statement

    If a publication will be used for student recruitment, either the full or minimum publication statement must be used.

    Tennessee Tech does not condone and will not tolerate discrimination against any individual on the basis of race, religion, color, creed, sex, age, national origin, genetic information, disability, veteran status, and any other basis protected by federal and state civil rights law. Tennessee Tech complies with Title IX and prohibits discrimination on the basis of sex in education programs and activities, admissions or employment. Inquiries regarding non-discrimination and affirmative action may be referred to the Director of Affirmative Action, Derryberry Hall 156, Box 5132, Cookeville, TN 38505-0001, 931-372-3069, equity@tntech.edu. Inquiries regarding Title IX may be referred to Tennessee Tech's Title IX Coordinator, Derryberry Hall 256, 931-372-3112, TitlelX@tntech.edu, or to the U.S. Department of Education Office of Civil Rights, 800-421-8339, OCR@ed.gov. Publication #[COLLEGE/OFFICE CODE]xxx-XXXX-XX

  • Minimum Publication Statement

    If, due to space limitations, the full statement will not fit on publications, you may use the following version. No further shortening is allowed.

    Tennessee Tech does not condone and will not tolerate discrimination against any individual on the basis of race, religion, color, creed, sex, age, national origin, genetic information, disability, veteran status, and any other basis protected by federal and state civil rights law. Tennessee Tech complies with Title IX and prohibits discrimination on the basis of sex in education programs and activities, admissions or employment. For inquiries regarding non-discrimination policies, contact equity@tntech.edu; for Title IX, TitleIX@tntech.edu. The Tennessee Tech policy on nondiscrimination can be found at www.tntech.edu/ideaa #[COLLEGE/OFFICE CODE]xxx-XXXX-XX

  • Non-Student Recruitment Publications

    If a publication will not be used for student recruitment, such as an event poster or communication to alumni, only the unique publication number is required.

    #[COLLEGE/OFFICE CODE]xxx-XXXX-XX

  • SACSCOC Accreditation Reference

    Whenever you refer to the university's SACSCOC accreditation, use the following:

    Tennessee Technological University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award baccalaureate, master's, specialist and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097 or call (404) 679-4500 for questions about the accreditation of Tennessee Technological University.

Requesting a review

To request a review for a publication, complete the Publication Review Form below.

PUBLICATION REVIEW FORM

We normally ask for five business days to complete the review due to the amount of material that comes in as well as our office's other workload. We try to accommodate needed production schedules whenever possible, so if you will need to have your review completed in less than five business days, make sure you let us know when you submit the publication for review.

The review of the publication will make sure the university's signature or logo is used properly, the required publication statement is on the publication, general university facts are up-to-date and it follows university editorial style. The Associated Press Stylebook is used when editing publications.

Once the review is complete

Communications & Marketing will respond to the requester with any necessary changes and the publication number. Communications & Marketing staff may ask to see that the changes have been made before assigning the publication number and approving it for production.

After the changes, if any, are made, it is the responsibility of the requester to deliver the publication to the selected vendor for production.

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