Logo and Wordmark Usage
For information on trademarks, licensing and producing items other than printed publications using any of TTU's logos, names or marks, see "Trademarks and Licensing" on the Communications & Marketing web site.
The Tennessee Tech logos are federally registered and licensed trademarks. Any unauthorized use of a TTU logo or wordmark is a violation of federal and state trademark laws and university policy. Prior approval is required for any use of a TTU logo on printed publication for non-academic use and on any other materials, including promotional items.
The main element of the university's visual identity is the official logo, represented by the interlocking TTU. The official logo must appear on all university publications. Other logotypes are not authorized for use on university materials, with the exception of the university's athletics symbols and the university seal.
The logo may not be altered. It must remain in the proportion as originally designed. Embellishments such as stars, borders, type (other than authorized logo/wordmarks), or drawings constitute alterations and are not permitted. Placement of the logo next to another organization's logotype or another stylized graphic device is allowed only in special circumstances.
It is preferred that the logo be printed in black or in the university's colors — either purple (PMS 266) or yellow (PMS 109). In four-color publications, process color approximating PMS 266 or PMS 109 is permissible. If a publication is printed in a single color other than black, purple or yellow, the logo may be printed in the alternate color as well.
Digital reproductions of the logo and wordmarks are available from the Office of Communications & Marketing and must be used for printed or paper-based publications so that technical quality is maintained. To aid in Internet, video, multimedia and computer presentations, digital files of the logo and wordmark are also available through the Office of Communications & Marketing. The use of other computer-generated recreations of the logo (photocopied, cut out of an existing publication or scanned) is prohibited.