Published: Thu Apr 15, 2010
If you notice something a little different about the Tennessee Tech wordmark, you are paying attention.
An updated version of the wordmark (the Tennessee Tech University that appears next to the TTU logo on items such as business cards) will begin appearing on materials soon.
"The updated wordmark presents a more refined look," said J. Mark Hutchins, vice president of University Advancement. "It is a crisp, clean version that emphasizes the legibility of the words in all potential uses."
The logo for the university is not changing and is still the trademarked interlocking TTU. The updated wordmark was developed by the Tombras Group to coincide with the university's new marketing campaign, which is expected to launch this fall.
Your department or office won't have to recycle or reprint any current materials for the sole purpose of the wordmark update. This change will be implemented on a gradual basis, coinciding with the creation of new materials or the updating, revising and redesigning of current materials. This will minimize any costs associated with the updated wordmark.
"We are already working on materials for the fall, so we needed to start using the updated wordmark right away," said Dewayne Wright, director of Creative Services. "As a result, this has caused a delay in some stationery orders. But now that the issue is settled, we will work to fill those orders as quickly as possible."
Any current or future stationery orders, as well as other materials, will use the updated wordmark.