Name:
Hyewon Park
Hyewon Park
Name:
Hyewon Park
Title:
Assistant Professor
Department:
Economics, Finance & Marketing
Email Address:
Phone:
(931) 372-3471
Office:
Foundation Hall (FNDH) 225-1 / Box 5083
Teaching, Research, and Professional Areas
Bio
Hyewon Park is an Assistant Professor of Marketing at the College of Business at the
Tennessee Technological University. Her research takes a behavioral economics perspective
to investigate marketing problems at the intersection of marketing, economics, psychology
and sociology. She employs analytical modeling and economic experiments with human
subjects to address her research questions. Her research focuses on how consumers’
social identity affects their consumption behavior, economic exchanges among consumers,
and firms’ marketing strategies. She earned her first Ph.D. in Management at Korea
University in Seoul, Korea and the second Ph.D. in Marketing at University of California,
Irvine. Prior to joining the Ph.D. program at University of California, Irvine, she
also worked as a research professor at Graduate School of Business, Sungkyunkwan University
and Korea University Business School in Seoul, Korea. During her employment at Korea
University, she received multiple excellence of teaching awards, an outstanding service
award and a best paper award.
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