Yi Peng


Yi  Peng


Assistant Professor


Economics, Finance & Marketing

Email Address:


(931) 372-3882


Foundation Hall (FNDH) 225-3 / Box 5083

Teaching, Research, and Professional Areas

  • Specializes in teaching consumer behavior, marketing research, principles of marketing, and international marketing.
  • Won several awards for research, including 2019 Society for Marketing Advances Doctoral Consortium Best Dissertation Award, 2019 SEiR Summer Research Support, 2018 CIMar S. Tamer Cavusgil 2018 Best Paper Award, 2018 SEiR Summer Research Support, University of Leeds Best Doctoral Paper Award, and William J.Ziegler Best Ph.D. Student Award Nominee, and Bill Bennet Award for Excellence in International Business Studies 2017.
  • Presented at the American Marketing Association Conference, the AMA Global Marketing SIG Conference, the Society for Marketing Advances, the CIMar Consortium for International Marketing Research, the Academy of International Business, etc.

Yi Peng is an assistant professor at Tennessee Technological University. She earned her Ph.D. in Marketing from the University of Alabama and her MBA from the University of Alabama in Huntsville, and she earned her bachelor’s degree in economics from Hohai University (China). Her research centers on the areas of cross-cultural consumer behavior, frontline employee services, and sales. Dr. Peng has a paper published in the Journal of International Business Studies. Also, she was nominated to attend the 53rd AMA-Sheth Annual Doctoral Consortium in New York.