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School of Professional Studies

Media & Strategic Communication

Master of Professional Studies: Media & Strategic Communication Concentration
Accredited Online Master's Degree Program

  • Course Outline & Description

    A concentration in Media and Strategic Communication under the Professional Studies master’s degree will consist of the following:

    Required courses:

    PRST 6100 - Professional Environment: Issues and Ethics Cr. 3.
    Overview of ethics in general, with practical tools for assessing ethical dimensions of professional life, diagnosing or identifying the moral issues at hand, and then developing reasonable options to address particular moral and ethical issues.

    COMM/PRST 6110 – Leadership and Communication Cr. 3.
    This course focuses on leadership as a function of communication behavior. Through discussion, cases and exercises, participants will explore effective communication strategies within an organizational setting. The course will cover team leadership skills, rhetorical sensitivity, charisma and practical suggestions for improving leadership effectiveness.

    PRST 6300 – Research Methods Cr. 3.
    The student and application of research methods appropriate to professional studies. The course will provide a general introduction to research methods, as well as providing practical exposure to Problem Statements, Literature Reviews, Writing the Research Proposal, and Organization of the Research Report. Quantitative and Qualitative Research methodologies will be covered.

    COMM/JOUR/PRST 6998 – Professional Project Cr. 3.
    Taken during the final semester of the program. Students should begin planning the project when they enter the program. Please consult with your advisor about appropriate topics and submit your proposal for approval prior to entering the final project course.

    The Professional Project is the last requirement, serving as the integrative culmination of the program of study. It should be a substantial piece of independent research or a significant professional project that is logically consistent with the theme and content of the program of study. Student’s work should demonstrate familiarity with and understanding of a body of professional literature related to a specific topic. The Project should grow out of the program of study and should demonstrate the student’s ability to use the knowledge gained from this program of study.

     

    Choose at least 6 courses in the following:

    COMM 5630 - Persuasion Cr. 3.
    Promotes intellectual understanding and critical application of how individuals and groups influence the attitudes, beliefs, and behaviors of others.

    JOUR 5030 - Field Experience in Event Planning and Promotion Cr. 3.
    Prerequisite: COMM 3030 or permission of the instructor. This course will provide students with the opportunity to implement skills learned to manage and promote an actual event, either in pairs or small groups.

    JOUR 5460 - Public Relations Cases and Practices Cr. 3.               
    Practical aspects of public relations emphasized. Case studies considered.     

    JOUR 5500 - Advanced Multimedia Storytelling Cr. 3.
    A fast-paced course in content creation for the web and broadcast. May include experience on student media outlets. Associated Press style will be used.

    JOUR 5820 - Advanced Reporting Cr. 3.
    Writing and reporting for the commercial media. Students may serve as reporters for the campus newspaper.

    JOUR 5830 - Feature Writing Cr. 3.
    Writing and marketing of feature stories, commentaries, and articles.

    JOUR 5843, 5846, 5849 - Special Problems Cr. 3.
    Independent work in mass media research and/or writing related to student academic and career goals.

    JOUR 5930 - Advanced Copy Editing Cr. 3.
    Additional training in editing copy. Laboratory work may be required on the university student newspaper.

    MKT 6100 - Strategic Marketing Cr. 3.
    Strategic marketing issues and opportunities that impact both the marketing process and marking program. Decisions will also consider environmental variables as well as the internal elements of an organization.

    MKT 6500 - Advanced Marketing Analysis Cr. 3.
    A case course including an intensive study of analysis of marketing information for marketing decisions. Prerequisite: MKT 6100.

    JOUR 6450 - Public Relations Management Cr. 3.
    This program is meant to introduce many of the key aspects of public relations management through the readings of and understanding of public relations principles and case studies.

    PRST 6570 - Public Health Cr. 3.
    The focus of this course is to explore the history and impact of public health initiatives in the United States and globally. Students will become familiar with public and private organized measures to prevent disease, promote health, and increase the quality of life among diverse populations. Students will learn to assess and monitor the overall health of populations, and use data to contribute to public health policy.

    PRST 6600 - Statistical Analysis Cr. 3.
    The purpose of this course is to provide students with an introductory survey of the many applications of descriptive and inferential statistics. Today, skills are needed to deal with the large volume of numerical information. We need to be critical consumers of information provided by others. In addition, we need to be able to reduce large amounts of information into a concise and meaningful form to enable us to make effective interpretations, judgments, and decision. Prerequisite: PRST 6300 - Analytical decision-making including statistics, quantitative methods, and other optimization and simulation models.

    PRST 6720 - Crisis Response Cr. 3.
    This course will focus on response issues surrounding a natural or man-made crisis/disaster. A focus will be given to Commanding, Controlling, Communicating, Coordinating, and Cooperating during a crisis according to NIMS/ICS standards.

    PRST 6710 - Risk Assessment & Prevention Cr. 3.
    This course provides discussion for risk assessment and vulnerability analysis application to manmade and natural disasters. The course will also review methods for preparing public safety personnel, and the communities they serve, for potential disaster and emergency response.

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About Media & Strategic Communication

Effective communication is vital to an organization’s success, especially now as businesses rely more on technology to interact with individuals and groups and to convey information to diverse audiences.

The Master of Professional Study degree program with a concentration in media and strategic communication prepares you for a leadership role in planning communication strategy, designing messages, and developing media content to help inform the public and build relationships between organizations and a variety of audiences, both inside and outside the organization. This includes creating advertising or marketing messages to promote a company’s products or services, creating public relations messages to enhance the organization's image or brand, and creating messages to support productive relationships with employees, consumers, community members, constituents, investors, and the media, just to name a few.

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