Marketing

Degree Information

A major in marketing teaches students how to manage an organization’s core value-delivery process by mastering the functions needed to create, communicate and deliver value to customers.

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Degree Details

A Marketing major focuses on understanding consumer behavior and developing strategies to promote products and services effectively. Students learn about market research, advertising, digital marketing and brand management. Graduates are equipped to create and implement marketing plans that drive customer engagement and business growth. Graduates may work for marketing agencies, the media or with a corporation's internal marketing unit.

Degree

Bachelor of Science in Business Administration

Major

Marketing

Delivery Style

On-Campus

Department Information

Department of Economics, Finance & Marketing
Johnson Hall 216
(931) 372-3745
Department Website

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