Marketing
Degree Details
Degree: Bachelor of Science in Business AdministrationMajor: Marketing
Concentration: General Marketing
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Department Information
Department of Economics, Finance & MarketingJohnson Hall 216
(931) 372-3745
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A major in marketing teaches students how to manage an organization’s core value-delivery
process by mastering the functions needed to create, communicate and deliver value
to customers. Graduates may work for marketing agencies, the media or with a corporation's
internal marketing unit.
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Top Careers
- Entrepreneur
- Marketing Director
- Product/Brand Manager
- Advertising/PR Manager
- Sales/Promotions Manager
- Strategic Planner
- Market Research Manager