Brand Identity
University Color Palette
The visual identity consists of the brand colors, typography and logo system.
Primary Color Palette
Tennessee Tech Purple
- Hex
- #753BBD
- RGB
- 117, 59, 189
- CMYK
- 71, 88, 0, 0
- PMS
- 266C
Tennessee Tech Gold
- Hex
- #FFD100
- RGB
- 255, 209, 0
- CMYK
- 1, 16, 99, 0
- PMS
- 109C
Secondary Color Palette
The secondary color palette provides additional options for digital and publication purposes. These colors ensure cohesiveness with the overall Tennessee Tech brand. Be sure to use these colors in conjunction with purple and gold.
Black
- Hex
- #000000
- RGB
- 0, 0, 0
- CMYK
- 0, 0, 0, 100
- PMS
- Black
Gray
- Hex
- #444444
- RGB
- 68, 68, 68
- CMYK
- 0, 0, 0, 73
- PMS
- 446C
White
- Hex
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Office of Communications & Marketing
(931) 372-3214
Campus Box 5104
Foundation Hall 215
Monday - Friday, 8 AM to 4:30 PM
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